Amerian Film Market Unveils ‘AFM Screenings on Demand’

The new platform will allow sales companies to screen their films privately for Buyers before, during and/or after the American Film Market.

LOS ANGELES, CA : The American Film Market (AFM) has announced that it will introduce an online screenings platform, AFM Screenings On Demand, in advance of this year’s market. The 38th edition of American Film Market will take place November 1-8 in Santa Monica.

The new platform will allow sales companies to screen their films privately for Buyers before, during and/or after the American Film Market.

AFM Screenings On Demand, which is free for invited viewers, will begin screening films on October 23, 2017, one week before AFM, and conclude on March 31, 2018, one week after Hong Kong Filmart. Additionally, on demand viewing stations will be available onsite at the AFM, providing a convenient viewing option throughout the market.

“AFM Screenings On Demand will make it easier for Buyers to see every film they are interested in,” said AFM Managing Director Jonathan Wolf. “And with online screenings starting a week before the market, Buyers will now be ready to make offers on completed films when they arrive on opening day.”

Each film’s online schedule can be customized, allowing exhibiting companies to choose when to make their films available. Modestly budgeted films are expected to begin online screening before the market, while films that screen in AFM theatres will likely rely on the service for catch-up screenings after the market.

AFM Screenings On Demand will use SHIFT72's technology to provides studio approved Digital Rights Management and anti-piracy tools to securely stream premium content in HD quality.

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