Delhi has a Story Worth Telling
Delhi Tourism Minister Kapil Mishra invites filmmakers to discover the beauty of India’s capital city and promises to remove all hurdles to make their work and stay in the city worthwhile
A lot of governments in India seem to promise single window clearance. How are you different?
When we say single window and facilitation for every filmmaker, we mean it. Let me give you an example. The event industry, through a delegation EEMA (Events and Entertainment Management Association), met Delhi Chief Minister Arvind Kejriwal laying out their problems with licenses, corruption and process delays.
Within 7 weeks of this meeting, we came out with a single window online clearance system for events in Delhi, which is an easy and transparent system, saving lot of money and time. The single online window system helps get things done within 20 minutes.
As a result, Zubin Mehta, Disney’s Beauty and the Beast, and the Mozart of Madras A R Rahman performed in Delhi for the first time. All this happened in the last three months.
On similar lines, we are awaiting concrete inputs from the film industry to make their work easier. We will implement the inputs within two months of receiving them.
Do you have a mechanism in place for film producers to contact when they face problem during a film shoot?
We will be happy to assist the filmmakers through the course of shooting and would try and eliminate any problem or difficulty faced during the shoot. You are welcome to make enquiries with my office directly by writing to firstname.lastname@example.org and email@example.com. A response will reach you within 24 hours with appropriate advice. That is my personal commitment. Tweet to me at KapilMishraAAP for even faster responses!
What other initiatives do you have in store for the creative industry and filmmakers to engage with the city?
There will be a massive city-wide world-class festival to celebrate Delhi’s beauty for 15 days in November 2016. This will be similar to the Edinburgh Festival and Adelaide Fringe.
A massive ‘Brand Delhi’ campaign will be launched by September to tell the real story of Delhi and its beauty across all media platforms. A creative media university and creative industries board for facilitation of creative media, supported by global giants, is in the works. We are also radically improving infrastructure across Delhi Tourism locations like Garden of Five Senses and Delhi Haats to make them beautiful and functional for film-makers and event producers.
What is your message to the film community?
You are the best storytellers in the world and Delhi has a story worth telling. It is my personal commitment that you won’t face any trouble or obstruction in telling your story. I want Delhi’s beauty, history, art, culture and heritage to reach every international audience. So, come to Delhi. We will ensure you have a great time!
28 Feb 2017 Issue
Pickle is India's media and entertainment business guide that positions India in the global markets and reach out to decision makers. Read More