Delhi has a Story Worth Telling

Delhi Tourism Minister Kapil Mishra invites filmmakers to discover the beauty of India’s capital city and promises to remove all hurdles to make their work and stay in the city worthwhile

New Delhi

Delhi is the one of the most beautiful capital cities in the world. What steps are being taken by the Delhi Government to bring global filmmakers and production houses to the Indian Capital?
 
Historically, Delhi was the capital of many ruling dynasties including the British Empire. The city has a continuous living history of more than 3,000 years, has outstanding universal value with locales ranging from the walled city of Old Delhi to Modern India within miles of each other. It also has three World Heritage monuments — Qutub Minar, Red Fort and Humayun’s Tomb.
 
A new government has been formed in Delhi by a 3-year-old crowd-funded political party, the Aam Aadmi Party, headed by a dynamic educated leader Chief Minister Arvind Kejriwal. He has been named in the Fortune Magazine’s ‘50 Greatest Global Leaders’, who promotes progressive pro-industry policy and has a firm stance against corruption.
 
Under his leadership, Delhi Tourism has been made the Nodal Agency for facilitating film shootings in Delhi. The soon-to-be implemented Single Window Clearance Mechanism of Delhi Tourism makes it convenient for film producers to get shooting permissions as there is no need to contact multiple agencies to shoot at various locations. We hope this initiative would bring global and Indian filmmakers to discover the beauty of Indian stories, locations, art, culture and heritage.
 
What according to you are the advantages of getting a film shot in Delhi?
 
Delhi has the requisite infrastructure: hotels, transport, communication, film shooting equipment and film processing. Trained and low-cost manpower in the field is available in the city. Delhi’s international airport is among the top four airports in the world and is capable of handling chartered flights. Further, the Delhi Government is committed to facilitate all film shoot permissions and help with production. Filmmakers can send in their applications directly to Delhi Tourism stating the desired locations to shoot at and the Film Shooting Facilitation Cell, Delhi Tourism, will do all the groundwork for them. It will help them with air bookings, hotel accommodation, ground transport and catering support for the entire film unit. Also, in close coordination with the Government of India’s Film Facilitation Office (under NFDC), we can help get permissions from the police, traffic police, airports, Archaeological Survey of India, municipal corporation and the Government of India.
 

New Delhi

A lot of governments in India seem to promise single window clearance. How are you different?

When we say single window and facilitation for every filmmaker, we mean it. Let me give you an example. The event industry, through a delegation EEMA (Events and Entertainment Management Association), met Delhi Chief Minister Arvind Kejriwal laying out their problems with licenses, corruption and process delays.

Within 7 weeks of this meeting, we came out with a single window online clearance system for events in Delhi, which is an easy and transparent system, saving lot of money and time. The single online window system helps get things done within 20 minutes.

As a result, Zubin Mehta, Disney’s Beauty and the Beast, and the Mozart of Madras A R Rahman performed in Delhi for the first time. All this happened in the last three months.

On similar lines, we are awaiting concrete inputs from the film industry to make their work easier. We will implement the inputs within two months of receiving them.

Do you have a mechanism in place for film producers to contact when they face problem during a film shoot?

We will be happy to assist the filmmakers through the course of shooting and would try and eliminate any problem or difficulty faced during the shoot. You are welcome to make enquiries with my office directly by writing to kapilmishraoffice@gmail.com and ccmintours.delhi@gov.in. A response will reach you within 24 hours with appropriate advice. That is my personal commitment. Tweet to me at KapilMishraAAP for even faster responses!

What other initiatives do you have in store for the creative industry and filmmakers to engage with the city?

There will be a massive city-wide world-class festival to celebrate Delhi’s beauty for 15 days in November 2016. This will be similar to the Edinburgh Festival and Adelaide Fringe.

A massive ‘Brand Delhi’ campaign will be launched by September to tell the real story of Delhi and its beauty across all media platforms. A creative media university and creative industries board for facilitation of creative media, supported by global giants, is in the works. We are also radically improving infrastructure across Delhi Tourism locations like Garden of Five Senses and Delhi Haats to make them beautiful and functional for film-makers and event producers.

What is your message to the film community?

You are the best storytellers in the world and Delhi has a story worth telling. It is my personal commitment that you won’t face any trouble or obstruction in telling your story. I want Delhi’s beauty, history, art, culture and heritage to reach every international audience. So, come to Delhi. We will ensure you have a great time!

Post Comments

Pickle magazine

09 Oct 2017 Issue

View Archives

General

Follow Pickle

advertise

MIPCOM Issue

about pickle

Pickle is India's media and entertainment business guide that positions India in the global markets and reach out to decision makers. Read More