Marketing Innovation at International CES

This session is all about applying digital trends to build brands from Twitter’s Chris Moody and IBM’s Howard Pyle

The Consumer Electronics Association (CEA)® has announced that Chris Moody, vice president of data strategy at Twitter, and Howard Pyle, vice president of the Marketing Innovation Group, IBM, will deliver headline addresses at C Space at ARIA, a new show location at the 2015 International CES®.

Moody and Pyle will join Bob Pittman, chairman and CEO of iHeartMedia Inc., Neal Mohan, vice president of display and video advertising at Google, Jason Jercinovic, IBM Global Brand Director, Havas Worldwide and Scott Burke, senior vice president of advertising at Yahoo, as C Space headliners. C Space is the newest official show location and the destination for the marketing, advertising, content and creative communities at CES.

“There’s truly something for everyone following the marketing and advertising worlds within this dynamic line-up of speakers at C Space,” said Karen Chupka, senior vice president, International CES and corporate business strategy, CEA. “Our headliners represent some of the best minds in the business. We’re confident that the marketing, advertising, content and creative professionals attending the 2015 CES will come away inspired and excited about applying the latest digital trends to build their brands.”

Owned and produced by CEA, the 2015 CES is the world’s gathering place for all who thrive on the business of consumer technologies, and will run January 6-9, 2015, in Las Vegas, Nevada. C Space at ARIA has slightly different hours than the rest of the CES show locations, open from 10 AM Tuesday, January 6 through 4 PM Thursday, January 8, 2015.

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