Sony CEO Kazuo Hirai to Give MIPCOM Mastermind Keynote

Scheduled for Monday 17 October in the Grand Auditorium at 11.30am, Hirai’s opening keynote will be the first in a series of top-level industry addresses at MIPCOM 2016

Paris: Kazuo Hirai, President and CEO of Sony Corporation, will deliver the Media Mastermind Keynote at MIPCOM. The world’s leading entertainment content market, MIPCOM, takes place in Cannes, France from 17-20 October 2016.

Scheduled for Monday 17 October in the Grand Auditorium at 11.30am, Hirai’s opening keynote will be the first in a series of top-level industry addresses at MIPCOM 2016. This year, the MIPCOM conference programme takes as its theme “The New Television”, designed as a celebration of the success of small-screen programming across linear and digital platforms, where the power of choice prevails.

Sony is a unique brand that continues to provide compelling entertainment experiences to audiences around the world, through its array of cutting-edge technologies, content and services. Celebrating its 70th anniversary this year, Sony is a rare global corporation that covers the whole value chain, from hardware through content creation and production to distribution.

“With Japan featuring as MIPCOM 2016 Country of Honour, it’s exciting to welcome Mr. Hirai who represents Sony, the best in the entertainment industry originated in that country,” said Laurine Garaude, Director of Television at Reed MIDEM, which organises MIPCOM.

Kazuo Hirai has been President and CEO of Sony Corporation since April 2012, and was appointed a Director of the Sony Board in June 2012.

Mr. Hirai previously served as Representative Corporate Executive Officer, Executive Deputy President, Sony Corporation and President of the Consumer Products & Services Group, overseeing Sony’s entire portfolio of consumer electronics products and digital networked services.

In 2009, Mr. Hirai was appointed President of Networked Products & Services Group, Sony Corporation, enabling him to drive new integration and innovation across Sony’s networked products and services.

From 2007, Mr. Hirai served as President and Group Chief Executive Officer, Sony Computer Entertainment Inc. (SCEI) (now Sony Interactive Entertainment Inc. (SIE Inc)) during which time he successfully returned the PlayStation business to profit, and drove the growth of the PlayStation Network, which provided users with revolutionary new forms of online entertainment while laying the foundations for Sony’s subsequent expansion into various online networked services. In September, 2011, he was appointed Chairman, SCEI.

In 1995 he joined Sony Computer Entertainment America (SCEA), and in 1999 was appointed President and Chief Operating Officer, SCEA with responsibility for overall operational management of the U.S. game business.

Mr. Hirai began his career with CBS/Sony Inc. (now Sony Music Entertainment (Japan) Inc. (SMEJ)) in 1984 where he was involved in the marketing of international music in Japan, and later headed the international business affairs department.

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