What's New at AFM This Year

AFM Conference dedicated to China will be new flavour this year

AFM is a must-attend event. Join 8,000 industry professionals from 80+ countries for one week of unmatched access, networking and education in the film capital of the world

MUMBAI: The 2015 American Film Market (AFM) has unveiled new initiatives ahead of this year’s event. These include the addition of two new conferences: The AFM China Conference and the AFM Festival Conference. The AFM will run November 4th-11th at the Loews Santa Monica Beach Hotel. The Conference Series will take place at Santa Monica’s Fairmont Miramar Hotel. AFM is a must-attend event. Join 8,000 industry professionals from 80+ countries for one week of unmatched access, networking and education in the film capital of the world.

Additionally, Carousel Cocktails will offer producers and filmmakers new networking opportunities and, for the first time, AFM and Cinando are providing all registered participants with a one-year, full access subscription to the Cinando web and apps.

AFM Managing Director Jonathan Wolf said: “These programs are part of our ongoing mission to provide participants with enhanced access to the global industry, exclusive content and education, and unique and memorable networking opportunities. From insights on China to cocktails on the Santa Monica pier to year-round connections through Cinando, participants will have more benefits than at any other AFM in our history.”

Adding a sixth conference to the Series, the AFM China Conference on Friday afternoon, November 6th, will present leaders from all sectors of China’s film industry as they explore and reveal how producing, marketing and distributing in China differs from the West. Everything from talent and crews to culture and restrictions to platforms and windows will be covered.

The AFM Festival Conference sponsored by FilmFreeway, on Monday, November 9th, will provide a thorough understanding of how to work with and position festivals in the production and marketing strategy. Discussions will include the festival circuit and how to evaluate which festival works best for each specific film, submission tactics including do’s & don’ts, and strategies to leverage and maximize a film’s selection before and during a festival.

The AFM Conference Series will run from Friday, November 6th through Tuesday, November 10th and will also include Conferences on Finance, Pitching, Production and Distribution.

The AFM will also host the world’s producers during four themed networking receptions at the historic Merry-Go-Round on the Santa Monica Pier. AFM’s Carousel Cocktails will provide a unique and memorable experience as participants connect and relax at the beach. Premium badge holders (Industry Plus, Executive & Executive Plus) will be invited to attend one Carousel Cocktail of their choice. Platinum badge holders are welcome to attend all four.

The 2015 AFM Carousel Cocktails are:

Genre Night - Saturday, November 7th

Meet the Festivals - Sunday, November 8th

Micro-Budget Night - Monday, November 9th

Closing Night - Tuesday, November 10th

And, for the first time at any market or festival, every AFM 2015 participant will receive a one-year subscription to Cinando, the international online networking tool, festival database and gateway into the film industry. Cinando provides its users with contacts, films, projects in development, screening schedules during major film markets and the Cinando screening room with “Market Catch-up” screenings.

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09 Oct 2017 Issue

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