Yash raj's Dhoom:3 to release in Dolby atmos
Dolby Laboratories, Inc. (NYSE: DLB) and Yash Raj Films., today announced that the much awaited and anticipated movie, Dhoom:3 will be releasing in Dolby® Atmos™ on December 20 -– the revolutionary cinema sound technology
Dhoom 3 (D:3) is by far the most ambitious, most expensive, and the most awaited film from India this year.
Also what’s interesting for the domestic and global audience is that that Dhoom 3 (D:3) is the first Indian film in IMAX, and the stunts in the film are quite spectacular so the audiences will really enjoy the ride in IMAX. D:3 star's include Aamir Khan, Abhishek Bachchan, Katrina Kaif and Uday Chopra in lead roles among others.
Dolby Atmos unleashes the potential of sound in storytelling by giving filmmakers the creative freedom to easily place or move sounds anywhere in the movie theatre to create a life-like cinema sound experience.
“We are really looking forward to the release of Dhoom:3 in Dolby Atmos which will help bring alive the action thriller for our audiences in the cinemas. Great audio has been one of the key attributes of the Dhoom franchise, and this echnology helps make the overall experience more realistic for our audiences connecting them with the thrill, excitement and the great music of the movie,” said Aashish Singh, Vice President - Production, Yash Raj Films Pvt. Ltd. “We believe that with Dolby Atmos, we are ushering in a newer, better and bigger experience for the movie-going audiences that will truly envelop them into the grandeur of Hindi movies, elevating the complete cinematic experience while watching Dhoom:3.”
The Dhoom franchise has been a tremendous success among Indian audiences around the world, and Dhoom:3 is all set to pump up the adrenaline again. Produced by Aditya Chopra, DHOOM:3 is written and directed by Vijay Krishna Acharya, popularly known as Victor, who has written DHOOM & DHOOM:2.
Dhoom:3 will receive a native Atmos mix at YRF Studios, which has been upgraded to be capable of mixing in Dolby Atmos.
Commenting on the announcement, Pankaj Kedia, Country Manager, Dolby Laboratories India said, “We are very excited and extremely delighted to work with one of the pioneers of the Indian cinema industry. Yash Raj Films have always set benchmarks in aiming to provide the best content to audiences not only in India but around the world. With Dhoom:3 in Dolby Atmos, the audiences would be treated to the most realistic cinematic experience amplifying the action, emotion, excitement and thrill of the movie, like never before.” He further added, “As we move forward in this association, we are committed to offer the Indian audiences the best of Bollywood’s cinematic experience.”
Dolby Atmos will offer the most advanced audio platform in cinematic surround sound that revolutionizes the experience of sound in entertainment. It allows movie makers a new level of creative control and ensures that audiences will experience the full impact of the sound mix. This technology gives filmmakers greater control over the definition and placement of sounds and is designed to help them unleash the full depth and power of their creative visions.
09 Oct 2017 Issue
Pickle is India's media and entertainment business guide that positions India in the global markets and reach out to decision makers. Read More